Tata CLiQ Luxury serves as a diverse sanctuary for connoisseurs of luxury, offering an extensive selection of brands spanning various categories. Pioneering the concept of conscious luxury, the platform meticulously curates a captivating consumer journey by bringing together an impressive lineup of Indian and international luxury brands in one place. In its unwavering dedication to enhance the home category, a key focus and one of the platform’s fastest-growing segments, Tata CLiQ Luxury has embarked on an impressive venture. The platform has joined forces with Good Earth, a renowned Indian design house, to introduce an exclusive online store featuring a thoughtfully crafted collection of home products. This strategic partnership enhances the platform’s existing range of luxury home offerings and is poised to drive further expansion in this category.
Established in 1996 by Anita Lal, Good Earth is an indigenous luxury brand that excels in the realms of home decor, dining, and fashion. Guided by a profound mission to shine a spotlight on the talents of rural potters and elevate their craftsmanship to an urban audience, the brand champions the ethos of sustainable luxury. Good Earth’s products are renowned for their artistic designs, each telling a distinctive story that embarks on a captivating journey. By pioneering handcrafted homeware, the brand is unwaveringly committed to rejuvenating India’s time-honored traditions, promoting both environmental and societal well-being. Tata CLiQ Luxury, a pioneering force in multi-category luxury e-commerce in India, broadens the accessibility of Good Earth’s dinnerware products to a wider range of discerning luxury consumers through the launch of this exclusive online store.
This platform offers seamless access to a wide array of Good Earth dining essentials, including dinnerware, cutlery, serveware, table linen, and more. It enables customers to curate spaces that truly mirror their uniqueness, interests, and an appreciation for life’s finer details. The online store beckons consumers to embark on a voyage, revealing the story behind each product as they leisurely explore the selections. It acts as a wellspring of inspiration for individuals looking to create ‘Timeless Homes,’ where every corner exemplifies craftsmanship and considerate design, resulting in a luxuriously immersive living experience.
Gopal Asthana, CEO, Tata CLiQ said, “For Tata CLiQ Luxury, the home category is a strategic priority, and we are directing our efforts to continuously expand this category further by offering renowned brands and assortments that mirror the values of the platform. Our partnership with Good Earth is a testament to this and to our shared values of craftsmanship, heritage, and sustainability. Good Earth comes with a legacy that offers luxury that is Indian in ethos and rooted in local heritage and karigari. It is also a celebration of making responsible choices. We are honored to launch the brand on our platform and look forward to offering a curated range of luxury handcrafted dinnerware products and an unparalleled luxury shopping experience.”
Anupama Gupta, CEO, Good Earth added, “Good Earth celebrates the richness and diversity of Indian culture through its exquisite products and designs, with a deep-rooted commitment to sustainability that reflect the essence of India’s traditions and heritage. Together with Tata CLiQ Luxury, we are dedicated to bringing the beauty of our unique creations to a wider base of the discerning audience who appreciate the artistry and elegance that our brand epitomizes. We are incredibly proud to embark on this journey, expanding our reach and sharing our passion for craftsmanship with a broader audience.”