Tanishq, the jewellery brand under the Tata Group, intends to expand its global presence with 50 boutiques, as highlighted by Kuruvilla Markose, CEO of Titan Company managing the brand. During the opening of a boutique, Markose revealed this long-term plan, emphasizing the brand’s mission. Presently, Titan operates 13 boutiques internationally and is committed to locating new sites to serve the 32 million-strong global Indian diaspora.
“Long-term plan is to have 50 boutiques globally, and the company is planning such retail outlets in the United Kingdom, Australia and Malaysia,” Markose said at the inauguration of the brand’s first boutique in Singapore.
Dr. Shilpak Ambule, the Indian High Commissioner to Singapore, presided over the inauguration of the boutique in Singapore’s Little India area, marking the entry of a prestigious brand into the Southeast Asian markets via the city-state.
“As a true Tata brand, it lives the values of giving back, by protecting and promoting the ageless craftsmanship of Indian jewellery making,” said K V Rao, the Resident Director of ASEAN at Tata Sons.
“Tanishq in Singapore aims to delight the customers and the endless visitors from all over the world — to come, see, touch, feel and possess a piece of Tanishq, a treasure forever, also giving a testament to our designers and artisans behind this magic,” said Rao when asked about Tanishq’s vision in the Lion City.
“We intend to cater to the diverse preferences of Singapore’s residents, bringing a wide range of exquisite jewellery and at the same time, interesting designs in everyday wear,” Markrose said.
“With a firm commitment to quality, ethical sourcing, and a tailored retail experience, Tanishq is here to provide Singaporeans with jewellery that epitomises perfection,” he said.
“Tanishq is a proud story of nearly 30 years. In Sanskrit, Tan — means body, and Nishq — gold ornament (necklace) that beautifies a woman,” he said.
Covering an area of 2,800 square feet across two floors, the boutique provides a selection of over 2,000 distinct designs. With a team of 14 employees fluent in 16 languages, the store ensures diverse and comprehensive customer service.
Tanishq presently operates a network of over 410 stores in India. In November 2020, it expanded its international presence by inaugurating its first store in Dubai, subsequently opening twelve additional stores. These include seven in the United Arab Emirates, two in Qatar, and two in the United States.
