Supertails, the leading technology-driven startup in the pet-care sector, celebrates its second anniversary, marking two years of exceptional advancements, groundbreaking ideas, and unwavering dedication to pet owners across India. Ever since its inception in May 2021, Supertails has rapidly emerged as the favored option for pet parents, offering a comprehensive range of products and services encompassing nutrition, healthcare, and training, solidifying its position as the ultimate pet care ecosystem in the country.
Being recognized as one of India’s rapidly growing startups, Supertails has garnered attention for its impressive growth rate of 300% in the fiscal year 2022-23. This remarkable achievement paves the way for the company’s future expansion plans. Supertails aims to achieve an Annual Recurring Revenue (ARR) of 150 Crore by 2024, solidifying its position as a key player in the market. Demonstrating its commitment to the “Make in India” initiative, Supertails recently introduced Henlo, a locally produced direct-to-consumer (D2C) pet food product. This strategic move not only showcases Supertails’ dedication to supporting domestic manufacturing and production but also reinforces its position as an innovative and customer-centric company.
Renowned as the leading teleconsultation provider in India, Supertails has garnered acclaim as the largest platform, facilitating over 50,000 successful consultations. The company’s unwavering commitment to meeting the unique needs of pet parents throughout their “pawrent” journey has solidified its position as a trusted and reliable platform. With a strong focus on delivering exceptional services, Supertails has earned the trust and confidence of its users, establishing itself as a go-to destination for pet-related teleconsultations.
Varun Sadana, Aman Tekriwal, and Vineet Khanna, the Co-Founders of Supertails said, “Our journey as a pet-care startup has been surreal so far. We are elated to see the change among first-time pet parents and how pet parenthood has transformed in India in the last 2 years. We moved one step closer to our aim of creating a platform that integrates products, services, and communities as we launched our app recently. Pet parents have shown immense trust in us over the last two years and we will continue to work hard and make their journeys with their furry babies as easy as possible. We are a bunch who love celebrating milestones and we invite pet parents around the country to join us in our birthday bash campaign and experience the convenience and quality of our comprehensive pet care solutions.”