Starbucks has launched its upscale coffee concept, Starbucks Reserve Hiraya, in Tagaytay City, Philippines.
Starbucks Reserve features an array of the rarest and most exceptional coffees in Starbucks’ repertoire, predominantly consisting of single-origin varieties.
The Starbucks Reserve concept is renowned for its premium aesthetics, and Starbucks Reserve Hiraya, in particular, is strategically situated to provide a captivating vista of Taal Lake, a prominent tourist attraction in the Philippines.
“Opening Starbucks Reserve Hiraya, our first Starbucks Reserve store in Tagaytay City, marks a significant milestone for Starbucks Philippines as we celebrate our 25th anniversary in the market. The name ‘Hiraya’, is a variant of the Old Tagalog term ‘haráya’, which translates to imagination, creativity, or the power of the mind. By coming together with our customers and partners (employees), this store is a testament to what we can achieve with boundless imagination,” Menchu Lopez, Store Development head of Starbucks Philippines said.
Starbucks Reserve Hiraya is perched atop the ridge, commanding breathtaking views of the region’s most picturesque and alluring landscapes, including the Taal Volcano. It offers a resort-like ambiance where patrons can savor their favorite handcrafted Starbucks beverages while immersing themselves in the natural splendor of the surroundings.
The architectural design harmonizes seamlessly with the unique landscape, skillfully bridging the gap between interior and exterior spaces. It boasts flat rooflines, generous windows, and projecting eaves. Drawing inspiration from coffee estate terraces, this expansive 500-square-meter establishment incorporates terraced seating, providing an enriched perspective of the volcano. Visitors are encouraged to embark on a journey that not only pays tribute to the local character but also honors Starbucks’ rich coffee heritage.
In addition to the captivating visual experience, patrons can also relish exclusive, freshly baked pastries at Starbucks Reserve Hiraya, making it the sole establishment in the Philippines to provide this delightful offering. Visitors can treat themselves to a delectable array of just-baked pastries, ranging from buttery croissants to mouthwatering milk and cheese rolls.
A standout feature at Starbucks Reserve Hiraya is the painstakingly crafted Hiraya Latte, an exceptional beverage exclusively concocted for this latest Starbucks Reserve destination.
Moreover, Starbucks Reserve Hiraya presents an exclusive premium range of merchandise, inspired by the abundance of the region’s natural beauty and resources.