Scandalous Food has successfully raised $191,923 (INR 1.6 crore) in a pre-seed funding round, with participation from various investors, including early-stage firms such as Anthill Angel Fund, EvolveX, Value360, and Sapphireink Ventures.
Sagar Daryani, the visionary behind Wow! Momo, Vikas Aggarwal from We Founder Circle, and renowned chef Harpal Singh Sokhi were also contributors in this funding round.
The newly acquired funds will be utilized by the company to advance product development, expand its production unit in Nashik, automate production processes, and increase its market presence from 250 touchpoints to 2000 touchpoints within a year, as indicated in a press release by Scandalous Foods.
Established in August 2022 by Sanket S and Pravesh Amin, Scandalous Foods is a B2B enterprise dedicated to enhancing the sweets industry within the restaurant sector. Specializing in preservative-free sweets boasting a 6-month shelf life, the company provides these treats in convenient single-serve sizes. With a strategic emphasis on cloud kitchens, Scandalous Foods envisions expanding its footprint across diverse food service segments.
Scandalous Foods is poised to unveil a range of offerings, including mithai bars, cookies, cupcakes, and sachets, designed for spontaneous indulgence, according to the company. Reportedly, the business has experienced a remarkable 10-fold surge in customers and monthly orders over the course of three quarters. Additionally, Scandalous Foods asserts that it sells nearly 14 lakh pieces of sweets, with its frozen food retaining an impressive 97% of freshness, texture, and taste. The company is strategically targeting the HoReCa industry in its expansion endeavors.
“We’re planning to enter wedding and corporate catering channels, extending our reach to smaller quick-service restaurants (QSRs) along with piloting a wholesale sweet shop under our brand,” said Sanket S, chief executive officer, Scandalous Food.