Reliance Retail’s youth fashion retail format, Yousta, marked a significant milestone as it unveiled its debut store in Mumbai, as confirmed by a company official’s social media update on Tuesday. Situated within the bustling Metro Junction Mall in Kalyan, Mumbai, this exciting retail establishment is set to capture the attention of fashion enthusiasts.
“We’re thrilled to announce the grand opening of our 1st Yousta store by Reliance Retail at Metro Junction Mall, Kalyan, Mumbai. Your support has made this possible, and we can’t wait to serve you at our brand new location. Join us in celebrating this milestone,” said Amit Kumar Rout, property acquisition manager at Reliance Retail in a LinkedIn post while sharing the pictures of the new store.
In August 2023, Reliance Retail unveiled its youth-focused fashion brand, Yousta, with the opening of its first store in Hyderabad’s Sarath City Mall.
Following that, it inaugurated its second store in Bilaspur, Chhattisgarh, and an additional four stores in Kerala, situated in Palakkad, Edappal, Alathiyur, and Vengara.
Yousta outlets boast modern, technology-enhanced designs and provide trendy, budget-friendly fashion options tailored to appeal to young shoppers. Every item is priced under INR 999, with a significant portion of the selection available for less than INR 499.
The brand also regularly introduces fresh styles in its ‘Starring Now’ collection each week, featuring the latest fashion trends as complete outfits paired with matching accessories.
Aside from its physical retail locations, the Yousta product line can be found online through Ajio and JioMart.
Reliance intends to launch 200-250 stores of its value retail format in the upcoming years, aiming for direct competition with Tata Group’s Zudio chain.
Reliance Retail Ltd (RRL), the retail subsidiary of Reliance Industries Ltd., manages a diverse portfolio of fashion and lifestyle brands, including Reliance Trends, Avantra by Trends, Azorte, Yousta, Fashion Factory, and Centro. Additionally, RRL boasts an extensive collection of more than 50 international brands, encompassing renowned names like Armani, Burberry, Diesel, Gas, Marks & Spencer, Superdry, Brooks Brothers, and Steve Madden.
At present, the retail behemoth runs a comprehensive omni-channel network, comprising more than 18,500 stores and digital commerce platforms serving diverse consumer needs, including grocery, consumer electronics, fashion, lifestyle, and pharmaceutical products.