Reliance Retail, a leading player in the Indian retail industry, is advancing its youth-focused fashion retail venture, “Yousta,” with the inauguration of a new store in Bilaspur. Building on the triumph of its first store at Hyderabad’s Sarath City Mall, Yousta is poised to transform the fashion landscape for the youthful audience in Bilaspur.

Yousta, tailored for the fashion-savvy youth, provides the most up-to-date fashion trends at impressively budget-friendly rates. Maintaining its dedication to young customers, all items at Yousta Bilaspur are priced under INR 999, with a notable selection available for less than INR 499. Yousta’s wide range includes fashionable complete outfits, unisex and character-themed products, and regular launches of new styles through its “Starring Now” collection.

With its modern, technology-enhanced store design, the Bilaspur branch closely resembles its counterpart in Hyderabad, aspiring to be the ultimate fashion hub for the youth in Bilaspur. In line with Yousta’s commitment to innovation and customer-centric experiences, the Bilaspur store will feature various technological elements. These innovations encompass QR codes for effortless access to information, self-checkout counters for quick transactions, and convenient charging stations.

Furthermore, Yousta has partnered with a non-profit organization, allowing patrons to contribute their old apparel at the Bilaspur outlet for utilization in community initiatives. This endeavor encourages a charitable ethos and prolongs the utility of wearable clothing in an eco-conscious fashion. The Yousta fashion lineup is readily available at the Bilaspur store, and customers can also browse the collection on the AJIO platform online.