PizzaExpress has initiated its international franchise program in Canada as a key component of the brand’s broader strategy for global expansion, as highlighted by Chris Holmes, the Channel and International Director of PizzaExpress.

“Canada is an extremely attractive market for us, given its strong franchise and restaurant sectors, diverse and growing population and of course its love of great pizza,” Holmes said.

The brand has collaborated with InnoFran, experts in franchise development, to identify potential master franchisees for either the entire country or specific regions, as part of its expansion strategy in Canada.

PizzaExpress has been delighting pizza lovers in the UK since its inception in 1965 within London’s Soho district and has expanded its presence to encompass over 450 establishments across 12 global markets.