Clensta, the personal care startup, has onboarded Ashish Mishra, former Senior Vice President at Mamaearth, as its Co-Founder and Chief Business Officer (CBO).
Mishra, an alumnus of IIM Calcutta, spearheaded Mamaearth’s general trade, modern trade, HORECA, institutional, international, alternate, and salon divisions. In his latest position at the D2C unicorn, he served as the head of offline and international operations, overseeing a team comprising over 1,500 individuals.
At Clensta, Mishra will lead the retail and online sales channels while also contributing to the expansion of the international, institutional, and alternate distribution channels.
“Ashish’s experience in this industry will be instrumental in driving strategic decisions at the company and will also contribute towards the Company’s growth capital raising initiatives,” said Clensta in a statement.
The incoming Chief Business Officer (CBO) of Clensta had resigned from his role at Mamaearth just a week ago, as indicated in a LinkedIn post he shared.
On his new role at the personal care brand, Mishra said, “I am excited to be given this opportunity to work closely with Puneet and his team. Clensta has already disrupted the personal care space with its customer-centric approach and innovative offerings and I am confident that together, we will scale this brand to greater heights in the years to come.”
Established in 2016 by Puneet Gupta, Clensta provides an array of personal-care items spanning hair care, skincare, body care, fragrance, and more. The startup asserts that its products are environmentally friendly and undergo research and development at IIT-Delhi.
“We are thrilled to have Ashish on board who will add tremendous value to Clensta with his experience as an industry leader for almost 20 years. His rich experience and proven track record of scaling D2C businesses make him an invaluable addition to our team,” Gupta added.
Clensta recently enlisted Bollywood actor Parineeti Chopra as an investor, collaborator, and brand ambassador.
In July, the D2C brand successfully raised $9 million in a funding round led by TradeCred and co-led by Shaikh Mohammad Ibrahim Abdulaziz Bin Ibrahim Almualla from the UAE Royal Family, with contributions from Ex-Im Bank of India, Mumbai Angels, Keiretsu, LetsVenture, and the O2 VC Fund.
Since its inception, Clensta has secured a total funding of INR 105 Crores, which includes the current funding round. The startup boasts a notable list of investors, including IAN & IAN Fund, IPV, VCats, Hem Securities, IIT Delhi, and US-AID.