PepsiCo, the renowned food and beverage company, has become a part of the state-backed Open Network for Digital Commerce (ONDC), as revealed in a press release on Monday.
T Koshy, MD and CEO, ONDC, said, “As ONDC Network aims to create a transparent e-commerce ecosystem creating equal opportunities for all, we are happy to see PepsiCo India on board. PepsiCo India can now reach a wider customer base while offering expanded choices for buyers on the network.”
As a result of this collaboration, the entire range of products offered by PepsiCo will be accessible through all ONDC-affiliated applications. This strategic step underscores the company’s objective of broadening its reach to customers.
“The integration with ONDC marks a pivotal step in this journey as it not only helps us to leverage latest technology platform solutions that will make us faster and flexible in our speed to market but also helps us to solidify our commitment to elevating consumer experiences,” said Ahmed ElSheikh, President, PepsiCo India.