Pasture Restaurants, renowned for its expertise in serving delectable steaks, is said to be in the works of broadening its reach by establishing a fresh establishment in Birmingham’s Fifteen Colmore Row.

According to a Birmingham Live report, the upcoming establishment, dubbed Pasture Birmingham, has a slated opening date in early spring 2024 and is anticipated to generate roughly 100 employment opportunities.

Spanning across a generous 6,500 square feet, this restaurant will house its own butcher and is set to occupy the former Barclays Bank building in Colmore Row, just a stone’s throw away from Cathedral Square.

Hortons’ Estate, a property firm, secured a lease on recently renovated office spaces at Fifteen Colmore Row.

TheBusinessDesk quoted Property company Hortons’ Estate official Nina Meeks as saying, “Fifteen Colmore Row is based just minutes from Birmingham’s main railway stations and will no doubt tap into Pasture’s ability to appeal to visiting tourists and locals alike.”

Under the ownership of chef-extraordinaire Sam Elliott, Pasture Restaurants has revealed its intentions to launch “Prime by Pasture” in Bristol, a multifaceted establishment encompassing a butchery, deli, cookery school, and burger eatery, slated for a late 2024 debut.

Presently, Elliott manages a duo of eateries in Bristol—Pasture and Radius—along with two additional restaurants in Cardiff.

Sam said, “Just as we operate in Bristol and Cardiff, we will be engaging with local suppliers and producers to influence everything from the menus to the interiors.

“What’s really exciting is the new restaurant will open up brand new supply chains for us – because just like our other restaurants, we want to make sure that Pasture Birmingham has a real sense of place, is part of the Birmingham characteristic and completes our Pasture triangle.”