In the ever-evolving realm of India’s retail beauty industry, Organic Harvest, the leading certified organic beauty brand in the nation, has taken a bold step into the domain of color cosmetics. With the launch of their latest makeup collection, Organic Harvest presents a carefully crafted range of beauty solutions, all proudly showcasing certified organic components. The brand continues to uphold its steadfast dedication to delivering formulations free from toxins and cruelty, ushering in a novel perspective on makeup that places a premium on skin health and environmental welfare. This seamlessly harmonizes with the surging desire for eco-conscious and secure beauty alternatives.
Acknowledging the mounting apprehensions of conscientious consumers regarding the adverse impacts of chemical-laden beauty merchandise, Organic Harvest has introduced a line of cosmetics that are clean, sustainable, and geared towards delivering tangible results, effectively reshaping the traditional beauty paradigm. These offerings are meticulously crafted with a focus on preserving skin health, all while maintaining their performance standards. Backed by an engaging digital video campaign featuring the acclaimed actor and Brand Ambassador Nimrat Kaur, Organic Harvest is at the vanguard of a beauty industry revolution, seamlessly fusing premium natural ingredients with state-of-the-art beauty technology. This milestone represents a significant stride towards a fresh and ethical outlook on makeup.
Sukhleen Aneja, CEO of Good Brands Co said, “The launch of Organic Harvest’s inaugural makeup range signifies our commitment to clean, ethical, and sustainable beauty. We aim to empower individuals to embrace their natural beauty while making conscious choices for our planet. Beauty, in our belief, should be as pure as nature itself, and this makeup range encapsulates that ethos. It’s about looking good while feeling good, and that’s what Organic Harvest represents. We are thrilled to add this exciting range to our portfolio and share it with our customers.”
Rahul Aggarwal, Founder of Organic Harvest added, “We are delighted to introduce Organic Harvest’s first-ever makeup range, expanding our dedication to clean and organic beauty. Our journey has always been about redefining beauty with a conscience, and now our customers can enjoy cosmetics that not only enhance their appearance but also promote skin health. We are excited to introduce this line, and we firmly believe it will revolutionize how people perceive organic beauty.”
Nimrat Kaur, Actor and Brand Ambassador for Organic Harvest said, “Having been associated with Organic Harvest for some time now, the makeup range represents an exciting and positive step toward a more sustainable future in the beauty industry. I’m absolutely delighted to be part of the digital video campaign and witness the launch of their first-ever makeup range, a collection beautifully blended from organic goodness with cutting-edge cosmetics. With Organic Harvest’s products, consumers can not only enhance their beauty but also contribute to a greater good, thereby shaping a future where conscious beauty decisions are the norm.”
Organic Harvest’s latest makeup line is meticulously crafted to elevate and nourish the innate beauty of the skin. This collection comprises six unique product categories, featuring 12 shades of Matte Lipstick, 8 shades of Matte Liquid Lipstick, 3 shades of BB Cream, 3 shades of Matte Compact, as well as Kohl and Liquid Eyeliner. These offerings are thoughtfully designed to cater to the varied preferences of today’s discerning consumers.