The Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, has recently appointed Rachita Gupta as the Vice President of Communications for the Open Network for Digital Commerce (ONDC) initiative.
In her present position, Rachita has been given the responsibility of spearheading the Communications department, with a distinct directive to enhance ONDC’s brand and foster the growth of its network by generating leads.
Rachita, a seasoned marketing expert holding an MBA from IMT, Ghaziabad, and an Executive Leadership Certificate from Cornell University, brings with her a wealth of experience spanning two decades. Her extensive background encompasses a diverse range of sectors, including marketing, digital marketing, brand communications, sales strategy, and strategic alliances.
She boasts a substantial professional history, having collaborated with renowned organizations like Tech Mahindra, HCL Technologies, Pearson Education, and Idea Cellular.
During her prior position at Tech Mahindra, Rachita led worldwide marketing initiatives for Emerging Technologies, overseeing critical domains like Data Analytics, AI, Gen AI, Metaverse, Cybersecurity, and SaaS.
T Koshy, MD & CEO, ONDC, said, “We are delighted to have Rachita onboard. Her extensive experience combined with proven strategic acumen makes her an invaluable asset in driving our next growth phase. ONDC is confident that Rachita Gupta’s expertise, innovative approach, and profound understanding of many industries will play a pivotal role towards the Network’s success in future.”
Expressing her enthusiasm for the role, Rachita Gupta, VP — Communications said, “ONDC is a pioneering initiative with immense impact potential and I am excited to be a part of this Network, particularly at a juncture where it is set to transform the entire ecommerce ecosystem. ONDC’s vision to create a no-barrier, open network through innovation, technology, and a customer-centric approach perfectly resonates with my own values. I look forward to collaborating with the talented team to drive excellence at every phase of the Network’s growth and expansion.”
Established on December 31, 2021, the Open Network for Digital Commerce (ONDC), operating as a Section 8 company, is an endeavor initiated by the Department of Promotion of Industry and Internal Trade (DPIIT), under the Ministry of Commerce, Government of India. It aims to pioneer a facilitative framework to transform digital commerce, emphasizing the advancement of retail e-commerce in India.
ONDC isn’t an app, platform, intermediary, or software; rather, it comprises a set of specifications meticulously crafted to promote open, unbundled, and interoperable networks, thereby eradicating the need for reliance on a single platform.
The introduction of ONDC aims to democratize and decentralize ecommerce inclusivity and accessibility for sellers, particularly small and medium enterprises and local businesses. This will result in increased options and independence for consumers.