In a groundbreaking development for India’s rapidly expanding plant-based foods sector, Nourish You, the country’s trailblazing superfood brand, proudly announces the complete acquisition of One Good, the nation’s most affordable and versatile vegan dairy brand. This strategic move represents the largest merger and acquisition activity in the conscious-consumption category and signifies a pivotal moment in India’s flourishing plant-based foods ecosystem.
Established in 2016 under the name Goodmylk and based in Bengaluru, One Good has earned recognition for its award-winning assortment of vegan dairy products, encompassing milks, cheeses, chocolates, curd, ghee, butter, and beyond. This acquisition unites two forward-thinking teams, with the leadership of One Good, including CEO & Co-founder Abhay Rangan, CFO & Co-founder Radhika Datt, and COO Dhivakar Sathyamurthy, aligning their efforts with Nourish You.
Renowned for its pioneering work in introducing Quinoa and Chia cultivation to India, Nourish You has significantly expanded its reach from an initial 50 acres to an impressive 5000 acres. The company’s exploration of the superfoods category, showcasing innovative products like fills, mueslis, and plant-based milk, has established its presence in over 2,500 retail stores. With backing from influential investors such as Zerodha’s Nikhil Kamath, actor and investor Samantha Ruth Prabhu, Darwinbox’s Rohit Chennamaneni, Triumph Group’s Y Janardhana Rao, Gruhas Proptech’s Abhijeet Pai, and KIMS Hospitals’ Abhinay Bollineni, Nourish You ventured into the realm of alternative dairy with the successful launch of Millet Mlk in early 2023.
One Good, recognized for its achievement in rendering vegan milk more economical than traditional cow’s milk in targeted areas, stands as a frontrunner in the realm of vegan dairy. With the acquisition of three plant-based companies thus far, the brand remains dedicated to its objective of delivering superior, easily attainable plant-based nutrition for everyone. This aligns harmoniously with Nourish You’s dedication to animal welfare and the provision of wholesome, reasonably priced plant-based food options.
Krishna Reddy, Co-founder of Nourish You, commented on the acquisition, stating, “From introducing India to the power of superfoods and now acquiring One Good, Nourish You evolves from being a superfood brand to a plant-based brand, embracing a more inclusive vision.” Reddy emphasized the revolutionary journey of One Good, born with a vision to create a major dairy company without reliance on animals, led by a dedicated team of vegans committed to innovation and animal protection.”
Abhay Rangan, CEO and Co-founder of One Good, expressed excitement about joining the Nourish You family, saying, “Our journey towards creating One Good was ignited by a passion for animal rights and a dedication to accessible and affordable plant-based alternatives for all. We are excited about being a part of Nourish You’s incredible platform and leveraging their scale and operational excellence to build India’s biggest plant-based dairy company.”
The integration of Nourish You’s expanding retail footprint and One Good’s strong direct-to-consumer involvement establishes the combined entity as the premier choice for cutting-edge plant-based alternatives in India. This solidifies the dedication to ensuring that nutritious and delicious plant-based foods are easily accessible to everyone.