Zomato, a well-known food delivery business, recently refuted rumors that they are ending its 10 minute Instant delivery service. Zomato posted a statement to clarify the situation following allegations that the project (service) was being discontinued. Zomato announced that Instant will not be ceasing operations.
As an alternative, they are rebranding the company to make it run more smoothly. The statement went on to say, “We are renaming the company and working on a new menu with our partners.”
No employees have been affected by the decision, Zomato further emphasized, adding that “all finishing stations are intact.” Zomato Instant, which debuted in March 2022, is intended for customers who, according to the brand, “are increasingly demanding quicker answers to their demands.
” In fact, Zomato claimed that one of the most popular features on its app is the ability to sort restaurants by “quickest delivery time.” Further, Zomato CEO Deepinder Goyal wrote in a blog post, “We were excited to be the first to build this category, internationally! Nobody in the world has so far served hot and fresh food in under 10 minutes at scale.”
Following the announcement, Zomato acquired the rapid commerce startup Blinkit, which also provides grocery delivery and same-day delivery of basic necessities.
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Additionally, the CEO of Zomato also posted on LinkedIn that the company is looking for new employees across various segments. Surely, Zomato is having an exciting beginning to FY2023.