The Montana group, a prominent player in the food and beverages industry, has recently inked an agreement with Kiscon Hospitality. This strategic partnership involves the creation of a joint venture with equal ownership, committing an impressive $10 million for a specific purpose: the expansion of more than 50 Carls Jr restaurants. Notably, Kiscon Hospitality holds the franchise rights for the renowned California-based premium burger chain, Carls Jr.
The company announced on Saturday that this collaboration aims to inject $10 million into the venture, with the objective of establishing over 50 new Carls Jr restaurants within a three-year timeframe.
Since 1941, Carl’s Jr has been delighting burger enthusiasts worldwide with its chargrilled Californian burgers, and it continues to do so with a global presence of over 3,800 outlets across 39 countries.
As per the company’s statement, the collaboration between the Montana group and KHPL underscores their dedication to reinvigorate and reintroduce this brand to the Indian market.
The collaboration aims to bring the essence of California’s culinary excellence to discerning Indian consumers.
Monty Singh, Founder and Chairman of the Montana group, said, “With our USD 10 million investment, we are committed to upholding the brand’s legacy while introducing it to a new generation of Indian consumers.”
Jappreet Singh, Founder and Chairman of Kiscon Hospitality Pvt Ltd said, “This partnership marks an exciting chapter for Carls Jr in India. We’re delighted to team up with the Montana group to reintroduce this iconic brand to Indian consumers.
“With our combined expertise, we aim to offer a true taste of California to our customers”.
The joint venture between the Montana group and KHPL is envisioned not only to introduce premium burgers to India but also to create 5000 direct and indirect job opportunities, emphasizing a commitment to shaping a more robust future, as stated by the company.