Dennis Lingo, a subsidiary of Mensa Brands, is taking an exciting leap into the world of women’s fashion with the introduction of DL Woman. This strategic expansion comes on the heels of the brand’s successful entry into the Lifestyle, Travel, and Accessories (LTA) markets, firmly establishing itself as the go-to destination for those seeking quality and convenience.
DL Woman pays homage to the modern woman, acknowledging her adeptness at maneuvering life’s intricacies, embracing challenges, and celebrating victories with a touch of sophistication. The objective is to empower her with adaptable attire that seamlessly transitions from the professional domain to her cherished moments outside the workplace. This curated collection encompasses a diverse range of dresses, tops, shirts, and bottoms. Those interested can browse and purchase these offerings on both dennislingo.com and Myntra, where prices begin at INR 799.
DL’s Lifestyle, Travel, and Accessories range showcases a remarkable assortment of products, spanning backpacks, both plush and durable luggage choices, wallets, belts, socks, gift sets, and travel organizers.
The brand’s vision for these new inclusions emphasizes a dedication to providing unique, unparalleled designs at affordable prices. This guarantees that customers receive not only exceptional product quality but also outstanding value across all product categories.
Ananth Narayanan, Founder and CEO of Mensa Brands said, “Dennis Lingo is evolving into a comprehensive lifestyle brand, introducing a diverse range of offerings encompassing women’s fashion, lifestyle products, accessories, travel essentials, and more. Our vision is to provide individuals with a holistic experience that transcends mere fashion. We are dedicated to empowering people to embrace every facet of their lives with confidence and style, from their clothing choices to their travel escapades.”
Mensa Brands’ acquisition of Dennis Lingo, a beloved men’s casual wear brand, nearly two years ago, signaled the beginning of an extraordinary growth journey. During this time, the brand has achieved an impressive sixfold increase in performance while consistently maintaining a positive EBITDA. With a strong commitment to achieving omnichannel excellence, their journey commenced with the opening of their inaugural store in Bandra Kurla Complex, Mumbai, back in May. Excitingly, they are delighted to announce that their second store is set to make its debut in Hyderabad this coming October.