Meesho, the leading e-commerce marketplace, has announced its strategic entry into the branded products arena through the launch of Meesho Mall. This strategic move underscores their commitment to cater to the unique and varied demands of the vast Indian consumer base by providing a wide selection of both niche and branded products.
With this move, the company is determined to make online commerce accessible to everyone and support the digitization of small businesses and regional brands, as stated in their official release.
Furthermore, the unicorn company pointed out that even though customers may not actively seek out specific brands for their shopping requirements, there is a consistent trend of searches for branded products in specific categories like personal care and beauty, footwear, and electronic accessories.
Likewise, brands have also demonstrated a keen interest in joining Meesho to harness the platform’s robust capabilities, extensive presence in tier-2+ markets, and vast customer base.
Presently, Meesho Mall boasts partnerships with more than 400 national and regional brands, featuring prominent names like Bajaj, Biotique, boAt, Decathlon, Bewakoof, Himalaya, Mamaearth, Milton, Paragon, Philips, Plum, Sirona, WOW Skin Science, and numerous others. The mall consistently draws over 25 lakh unique transacting users each month.
Dhiresh Bansal, Chief Financial Officer at Meesho, said, “The strategic expansion into branded products aligns with our goal of offering a diverse and affordable selection to our consumers while being an enabler for several emerging and regional brands looking to tap a larger audience across the country.
Since its launch last year, Meesho Mall has been growing by 30 per cent month-on-month, processing over 1 crore orders in the past six months. “ We aim to double down on accessibility, affordability, selection, and experience for its diverse stakeholders,” he added.