As we approach the forthcoming Diwali season and immerse ourselves in the World Cup excitement, McCain Foods, a well-known frozen food brand, is thrilled to introduce two mouthwatering additions to its lineup: McCain Popcorn Fries and McCain Cheesy Pizza Fingers. These delectable treats are set to offer a unique snacking experience and make excellent companions for social gatherings as India prepares for the festive season.
These fresh offerings are expertly crafted to deliver an unparalleled fusion of flavors and an irresistibly crispy delight with every mouthful, promising a snacking experience beloved by both the young and old in India.
Aditya Krishna, Head of Sales and Marketing at McCain Retail said, “We are delighted to introduce these two exciting new products. McCain has always been dedicated to creating quality and flavor, and with these launches, we aim to make the World Cup and festive season even more memorable for our consumers. These products have been thoughtfully designed to cater to the distinct preferences of our customers. The unique fusion of flavors, unforgettable taste, and the cherished moments these snacks bring are truly transformative. The universal appeal of these products reflects our commitment to bringing families and friends together, fostering shared memories and connections. We believe that our product range will redefine snacking, establishing new standards and becoming a household favorite across the country.”
McCain Cheesy Pizza Fingers bring together the irresistible fusion of two timeless favorites – Mozzarella Cheese and Pizza, taking consumers’ gatherings to a delightfully “cheeeesy” level. This delightful blend of cheese and the mouthwatering essence of pizza ensures that this snack is an instant crowd-pleaser. Whether you’re hosting a get-together or planning a weekend family snack, McCain Cheesy Pizza Fingers are your go-to choice. Embraced by both kids and adults, they serve as the ultimate party companion, effortlessly delivering the joy of pizza and the creaminess of cheese in every bite. They can be prepared in just 3 minutes, allowing you to relish this unique cheesy snack infused with Italian-style herbs from the comfort of your own home.
In contrast, McCain Popcorn Fries stand out with their unique proprietary cut and a batter coating that retains their delightful crispiness for an impressive 45 minutes, undoubtedly leaving consumers’ palates yearning for more. With their broad appeal and popularity among individuals of all ages, these fries make the ideal addition to gatherings focused on screenings or movie nights. They effortlessly bring different generations together, taking the snacking experience to new levels. McCain’s special batter coating guarantees that every bite is a culinary delight, making it nearly impossible to resist the temptation to finish the plate in one satisfying indulgence.
These two fresh offerings are being launched with the help of Digital Video Campaigns (DVCs) that highlight their delectable nature, irresistible charm, and widespread popularity. Furthermore, there are upcoming consumer contests and collaborations with influencers to maintain the excitement surrounding these releases. Additionally, an exceptional Out-of-Home (OOH) campaign featuring Popcorn Fries can be observed at bus shelters in major cities, further amplifying the awareness of these delightful additions to the McCain product lineup.