Kentucky Coffee, known for its delightful coffee-infused whiskey, has ventured into the ready-to-drink (RTD) sector by introducing its latest offering: the Hard Cold Brew collection.
This lineup features three delectable flavors – black, vanilla, and mocha – crafted using premium whiskey and cold brew.
Don Deubler, CEO of Kentucky Coffee’s parent company, Atomic Brands, said, “Coffee and whiskey are beloved in their own rights and come together naturally when blended. It’s a timeless pair that’s been largely overlooked within the RTD space – we’re excited to fill that gap for consumers.”
“Lemonades, teas and sparkling water have made their way from the non-alcoholic RTD category, but we’ve been missing coffee. Kentucky Coffee Hard Cold Brews answer that,” he added.
The mixed cocktails will roll out nationwide in 12oz cans at 5.9% ABV this autumn.