Juice Guys has announced the opening of its flagship store at Select City Walk Mall in Saket, New Delhi. This launch signifies the initiation of Juice Guys’ extensive expansion plan, aspiring to establish over 200 outlets nationwide within three years.
The company is targeting the recruitment of 1500 individuals for a range of operational roles from the Economically Weaker Sections (EWS) category. Juice Guys continues to demonstrate its dedication to fostering diversity and creating opportunities through this initiative. The company has ambitious goals, intending to launch over 200 outlets in Delhi-NCR and other prominent cities across India within the upcoming three years. This bold expansion strategy highlights the brand’s belief in its distinctive concept and the increasing demand for health-conscious dining alternatives.
“The juice market in India constituted a compound average growth rate of more than 10 percent in the period of six years. The juice market in India constituted a compound average growth rate of more than 10 percent in the period of six years. According to India Juice Market Outlook, 2027, the juice market is expected to grow with a CAGR of more than 11 percent by the end of the forecasted period of 2027. The juice market in India registered a negative compound annual growth rate (CAGR) of 5.45 percent during the period 2016 to 2021 with a sales value of INR 3,262.48 million in 2021, an increase of 52.25 percent over 2020. The market achieved its strongest performance in 2021 when it grew by 52.25 percent over the previous year” said Sahaj Chopra, Founder, Juice Guys.
“The juice market anticipates huge growth in the coming years. Health-conscious people are also shifting from fruit drinks to the fruit and vegetable juice segment as it is healthier and has non-added preservatives or artificial flavours like that in the fruit drinks segment. Rapid urbanisation, surging income, and increasing health consciousness would further drive the Indian Juice market. This presents an opportunity for brands like Juice Guys to inspire people to make healthier choices and enjoy a happy and refreshing lifestyle. To the world, we are excited to introduce Juice Guys. Behind our drive to create is a deep passion for healthy, scrumptious beverages and munchies. Without sacrificing flavour, people’s health choices can be inspired by Juice Guys.” he added.