The UK-based vertical farming firm, Jones Food Company, has introduced a fresh British salad line under the brand name “Homegrown.”
Homegrown’s latest collection, featuring three varieties of salad bags, has been introduced in Asda supermarkets. This milestone marks Homegrown as the first British retailer to offer a vertically farmed packaged salad range on such a significant scale.
The selection consists of three distinct products: Mixed Salad, Rocket, and Hot & Peppery Cress.
James Lloyd-Jones, CEO of Homegrown’s owner, Jones Food Company, said, “We are thrilled to be able to launch Homegrown with Asda. They, like us, understand that growing produce vertically can have significant sustainability benefits. All of our salad is entirely British grown which results in fewer food-miles than salad flown in from around the world, is grown using only renewable energy and uses 90% less water than plants, which have been more traditionally produced. We can harvest our crops in one day and deliver into supermarket depots the next, so the freshness is guaranteed.”
Dom Edwards, Asda produce director, added, “We’re delighted to be the first British retailer supplying a vertically farmed bagged salad range at this kind of scale, enabling customers to buy nationally and online. As well as clear sustainability benefits, the salad leaves aren’t subject to adverse weather – resulting in better availability and more consistent quality for our customers.”
You can now buy the freshly harvested vertically farmed salad bags at Asda stores across the country.