Diversified city-based conglomerate ITC Limited is making its mark in the dairy industry, as it announced on Monday its expansion into Jharkhand with the launch of a wide array of products under the ‘Aashirvaad Svasti’ brand. The company’s statement revealed that ITC will now cater to the consumers of the state by offering an extensive range of dairy products, including milk, curd, paneer, lassi, and the delightful ‘mishti doi’ (sweet curd).
Sanjay Singal, the Chief Operating Officer for Dairy and Beverages at ITC, mentioned that the company’s expansion of milk-based products into Jharkhand comes after successfully establishing a robust brand presence in both Bihar and West Bengal.
“The dairy products offered by the company are differentiated and innovative and have become an established brand in these two states within a short span of five years,” he said in the statement.
The Aashirvaad Svasti dairy products will be accessible at over 2000 general and modern retail outlets throughout Jharkhand, according to the company’s statement.
