Impact Capital, a private equity firm, has secured a controlling interest in Junkless Foods, a snack bar brand headquartered in the United States.
The newly acquired majority stakeholders will collaborate closely with Junkless’ founders to advance the presence of their chewy granola bars within the health-conscious snack market.
Established by Ernie Pang and Larry Beyer, Junkless snack bars are crafted using straightforward and natural ingredients, completely devoid of any artificial additives. According to the company, Junkless serves as a healthier choice in contrast to the sugar-laden and excessively processed snack bars prevalent in the market.
Pang said, “We have poured our heart and soul into getting Junkless to where it is today, but we knew we needed something more to take us to the next level”.
Mike Repole, owner of Impact Capital, commented, “We saw a huge opportunity for Junkless to become a major brand. Everyone is looking for better-for-you versions of their favourite snacks – and that’s exactly what Junkless provides. The passion of Ernie, Larry and the entire Junkless team combined with our experience growing small brands into scalable mainstream brands, is a perfect match.”
Financial terms of the transaction were not disclosed.