Haldiram’s has recently launched the heartwarming campaign “Pyaar Ka Tohfa,” which highlights the everlasting bond between brothers and sisters during the celebration of Raksha Bandhan.
As part of the Pyaar Ka Tohfa campaign, Haldiram’s has introduced a special assortment of sweets, including the beloved Laddoo, to complement its varied and beautifully crafted collection of delectable sweets, nuts, and chocolates for gifting.
At the heart of the Pyaar Ka Tohfa campaign lies an emotive advertisement, portraying the profound connection shared between a sister who is a surgeon and her brother. The film captures the sister’s daily routine, as she returns home after her duties as a surgeon. However, on a significant Rakhi day, she arrives later than usual for the festive celebrations.
Experiencing a sense of disappointment, the brother skillfully masks it behind a sincere gesture. He presents her with a box of Haldiram’s Ladoos and kindly requests her not to burden herself with apologies.
As the story unfolds, the sister ties the Rakhi on her brother’s hand, revealing that it was her first surgery that day, during which she successfully delivered a cute baby girl. The brother’s disappointment turns into pure joy and playfully feeds the delicious Ladoos to her.
Speaking about the campaign, Divya Batra, Head of Marketing, Haldiram’s, said, “Raksha Bandhan is a celebration of the unbreakable bond between siblings, and Haldiram’s ‘Pyaar Ka Tohfa’ campaign beautifully captures the emotions and love shared between them. Our special gifting range including an assortment of signature sweets, nuts, and much more, etc., makes the perfect gift to express affection and appreciation to your beloved siblings.”
Kailash Aggarwal, President – Retail, Haldiram’s, said, “At Haldiram’s, we believe in preserving traditions and spreading joy through our delightful treats. With the Pyaar Ka Tohfa campaign, we aim to celebrate the essence of Raksha Bandhan and make this festival even more memorable for our customers. “Gifting by Haldiram’s”, especially curated gift boxes for special occasions, adds a touch of thoughtfulness to the festivities, allowing our customers to express their love and appreciation in a truly heartwarming manner.”
Haldiram’s is popularly known for its wide-ranging gifting options that suit different preferences and budgets. From thoughtfully curated hampers and exquisite sweets gift boxes, Haldiram’s also offers and plethora of assorted nuts, chocolates, among other exciting foods.
These gifting options highlight the brand’s vision to curate moments of togetherness for families and friends. The special assortment of sweets is available at Haldiram’s stores in Delhi-NCR and selected retail partners across the region.
Watch the video here: