Gemini Edibles and Fats India Limited (GEF India) has introduced a new addition to its lineup of Freedom Refined Sunflower Oil products – a reusable 10-liter multi-purpose container. This latest offering further enhances the choices available for Freedom Refined Sunflower Oil, which is currently accessible in a range of sizes, including 200ml, 500ml pouch, 1-liter pouch, 500ml PET bottle, 1-liter PET bottle, 2-liter PET bottle, 5-liter HDPE jar, 10-liter multi-use jar, 15kg tin, 15-liter tin, and 15-liter HDPE jar. The launch event was graced by the presence of Ms. Radhika Pandit, a renowned Kannada Actress, and P. Chandra Shekhara Reddy, Senior Vice President – Sales and Marketing at Gemini Edibles and Fats India Ltd, in addition to the GEF India management team.
The launch of the 10-liter multi-purpose jar for Freedom Refined Sunflower Oil reflects a deliberate response to shifting consumer preferences and the increasing demand for eco-conscious, reusable goods. This innovative jar is crafted to elevate convenience for households and meet the requirement for pragmatic and sustainable alternatives. It showcases a modern design, inclusive of a secure lid and user-friendly pouring technology, ensuring effortless usage. It emerges as an excellent option for contemporary individuals, particularly women, in search of clever solutions that save time, space, prevent spills, and alleviate storage worries. Once the oil is used up, this versatile jar can be repurposed for storing essential kitchen items.
Freedom Refined Sunflower Oil currently stands as the leading choice in India’s sunflower oil market. Sunflower oil commands a considerable market size, surpassing 32,000 tonnes in Karnataka. The state of Karnataka is a pivotal area of focus for Freedom Healthy Cooking Oils, as the brand steadily garners acknowledgment and approval within the region. GEF India manages three advanced refineries in Andhra Pradesh, two situated in Kakinada and one in Krishnapatnam. A new refinery in Telangana is presently in the commissioning stage. Alongside its current operations in Andhra Pradesh, Telangana, Karnataka, Odisha, and Chhattisgarh, the company actively extends its presence into Tamil Nadu and Kerala.
P. Chandra Shekhara Reddy, Sr. VP Sales and Marketing, Gemini Edibles and Fats India Ltd said, “We are a consumer-focused organization and are constantly assessing consumer requirements. We are happy to introduce the new reusable 10 Litre multi-use jar of Freedom Refined Sunflower oil, to provide an elegant and convenient SKU for the present-day consumers. We hope this new convenient reusable multi use jar is liked by our patrons and used for storage after the oil is consumed. Having the rocking couple Yash and Radhika as our brand ambassadors has helped us connect with the people of Karnataka and improve the awareness of the brand. ‘Freedom’ is a value for money brand, with innovative packing designs, providing our consumers ‘Freedom to eat, Freedom to enjoy.”