The Food Safety and Standards Authority of India (FSSAI) initiated the “Shree Anna” project, officially known as the Eat Right Creativity Challenge for Millets, on October 16, 2023, in conjunction with World Food Day. This nationwide endeavor is geared towards promoting the health benefits of millets and encouraging their consumption among school children, thereby extending these advantages to the broader population. As part of its efforts in observance of the International Year of Millets (IYOM), FSSAI has taken numerous proactive steps to enhance public awareness of the utilization and nutritional benefits of millets across various communication platforms.
The competition will span across various activities, encompassing Poster Making (for students in Class 3-5), Rangoli (for students in Class 6-8), Slogan Writing (for students in Class 9-10), and Essay Writing (for students in Class 11-12). These contests will take place at both Regional and National levels, with each competition revolving around the theme of millets. The primary goal is to raise awareness among school children about the health benefits associated with consuming millets.
Competition winners will receive both a cash prize and a certificate. A total of 160 prizes are up for grabs at the regional level, and 40 prizes are available at the national level for each of the four competitions. Registration for the competition is currently open, and schools can complete their registration through the following portal: https://eatrightindia.gov.in/CreativityChallenge4/home
The ‘Eat Right Creativity Challenge’ (ERCC), an integral component of FSSAI’s Eat Right India initiative, aims to harness students’ creative abilities to promote wholesome eating practices. Furthermore, this competition motivates schools to establish a setting that emphasizes the importance of safe and nutritious food, while also motivating, captivating, and empowering students to embrace healthy lifestyles. To date, three iterations of the ERCC have been conducted effectively across multiple phases, each phase featuring its distinct theme.
Recognizing that young individuals have the potential to drive transformation and shape the broader community’s dietary choices, the ERCC serves as a testament to FSSAI’s dedication to fostering health, nutrition, and sustainable eating habits among India’s youth.