On October 15, the e-commerce company Flipkart announced that it had registered a remarkable 1.4 billion customer visits in the initial seven days of its festive season sale, known as “The Big Billion Days.”
“Reflecting an overall uptick in consumer sentiment, the 10th edition of TBBD witnessed a record 1.4 billion customer visits over early access and seven days of the shopping festival,” Flipkart said in a statement.
The company reported that it successfully shipped products to distant areas, including Andaman, Hayuliang in Arunachal Pradesh, Choglamsar in Ladakh, Kutch in Gujarat, and Longewala in Rajasthan.
“This year also saw the largest fleet of women wishmasters compared to the previous TBBD editions. Flipkart’s Kirana partners delivered over 4 million packages in the first 4 days of TBBD’23,” the statement said.
Flipkart asserted that the artisan community, brought on board through its Samarth program, witnessed a six-fold increase in comparison to the period before the festive season.
“In this milestone year, we continue to spread festive cheer by creating 1 lakh new job opportunities across our supply chain, including fulfilment centres, sortation centres and delivery hubs. We strengthened another pillar of the Indian retail ecosystem by expanding our kirana programme, and this year, over 4 million deliveries were made by these partners in the initial days of TBBD,” Flipkart Group Chief Executive Officer Kalyan Krishnamurthy said.