Dressfolk, an ethical clothing brand specializing in Indian handloom, recently celebrated a prosperous seed funding round. The company secured an impressive investment of INR 3.3 crore, with All In Capital taking the lead as the primary investor. This funding round also witnessed strategic contributions from notable industry luminaries, including Sidhant Keshwani from Libas, Sidhesh Chauhan of Jade Blue, and Riju Jhunjhunwala from RSWM Ltd.
With this new injection of funds, Dressfolk aims to enhance its range of products, broaden its distribution networks, and expand both its workforce and operational capacity.
Aditya Singh, Co-Founder of All In Capital, expressed, “Dressfolk’s unique designs and distinct product range are reviving the popularity of Indian handloom. Sarees have emerged as one of the largest and fastest-growing segments in apparel, and we have confidence that Nitin and his team at Dressfolk will make a significant impact in the ethnic wear sector.”
Founded in 2017, Dressfolk was established with the goal of revitalizing traditional Indian weaves and uplifting local artisan communities. The company operates based on the belief that ethical business practices need not sacrifice speed, and scalability in fashion can be achieved without excessive haste.
Nitin Mehrotra, Founder and CEO of Dressfolk shared, “At Dressfolk, we draw inspiration from the past but create for the future. We design and co-produce all our garments with our artisan community from scratch. We are delighted that investors recognize the immense potential in our long-term vision of establishing the most captivating destination for luxurious and high-quality Indian handloom products. We take pride in being not just ‘Made in India’ but ‘Made of India’.”
At present, Dressfolk partners with more than 600 weavers and 120 artisans spanning six different states, catering to a global customer base. In addition to its official website, dressfolk.com, customers have access to its products through a variety of offline multi-brand outlets and online marketplaces.
Sidhant Keshwani, Founder of Libas commented, “India’s direct-to-consumer (D2C) market is growing, with fashion and clothing players claiming a significant share. However, this substantial opportunity comes with stiff competition, and we believe Dressfolk possesses all the essential elements to become a true disruptor and challenger brand in the luxury handloom segment.”
The funding round also attracted angel investors, such as Vikrampati Singhania from JK Family Office, FinFirst Advisors, Apurva Ramesh Damani from Damani Family Office, and Pranav Sanghvi of Petronas. Notable individuals on Dressfolk’s list of investors include Prabhtej Singh Bhatia, a serial entrepreneur and co-founder of Falcon, Vidur Kataria, the founder of MasterChow, Arjit Johri from Marshot Ventures, Harbir Singh Banga of Victoria Group, Samyak Deora of Deora Group, Adit Desai of Doc Tutorials, and Megha Vishwanath, a former business journalist and marketer.
Looking ahead, Dressfolk’s long-term vision is to position itself as the ultimate destination for luxurious and top-quality Indian handloom products.