Domino’s Pizza has collaborated with Microsoft to create a generative AI assistant aimed at enhancing both store operations and customer service.
The pizza franchise intends to utilize Microsoft Cloud and the Azure OpenAI Service to further streamline the ordering process.
Domino’s chief technology officer Kelly Garcia said, “We are thrilled to co-innovate with Microsoft using Azure AI technology to advance the future of pizza ordering and store technology powered by secure, connected data and simplified processes.
“Our collaboration over the next five years will help us serve millions of customers with consistent and engaging ordering experiences while supporting our corporate stores, franchisees and their respective team members with tools to make store operations more efficient and reliable.”
As part of this fresh partnership, Domino’s and Microsoft will establish an Innovation Lab dedicated to accelerating the development and deployment of smart store and ordering innovations to market.
The collaborating entities emphasized their dedication to responsible AI practices aimed at safeguarding customer data and privacy.
Domino’s intends to initiate a pilot of the novel generative AI-based technology at its stores in the coming six months.
According to the company, the generative AI assistant, equipped with predictive capabilities, can aid in streamlining pizza production and quality monitoring.
Microsoft global retail, consumer goods and gaming industries corporate vice-president Shelley Bransten said, “As consumer preferences rapidly evolve, generative AI has emerged as a game changer for meeting new demands and transforming the customer experience.
“Through our strategic partnership, Domino’s continues to be a customer-first leader in the quick service restaurant industry.
“There is no better or more integrated platform than the Microsoft Cloud for delivering an AI-enhanced and connected experience that will drive loyalty and engagement for millions of customers, franchisees and employees.”