Dog food startup Jinx has recently completed its Series B funding round, amassing an impressive $17.85 million in investment. This substantial financial boost will serve to fuel the company’s ongoing growth and facilitate its expansion across essential retail channels.
Established in 2019 by Terri Rockovich, Sameer Mehta, and Michael Kim, Jinx is dedicated to transforming the way pet owners nurture and bond with their furry friends through superior nutrition. Over the course of its journey, Jinx has transitioned from a direct-to-consumer (DTC) model to a strong emphasis on forging strategic retail partnerships. This shift has catapulted the company to become the fastest-growing entity in the retail sector, with projected revenues expected to surpass $45 million this year, as per Jinx’s reports.
Furthermore, Jinx has garnered investments from a roster of notable celebrities, including Chris Evans, Halsey, Trevor Noah, Lily Singh, Zachary Quinto, Nas, and Michael Strahan.
“We launched Jinx with a mission to better every dog’s bowl because a healthy diet can add up to 2.5 years to a dog’s lifespan,” Ms. Rockovich said. “This round of financing not only allows us to strategically expand our retail footprint and penetrate more households, but also to make significant investments in innovation, marketing, merchandising and people. If there’s one data point we feel most proud of, it’s that Jinx is driving category growth via incremental customers, and if we get the chance to compete in the dog’s bowl — we’re the clear favorite.”
The funding round was spearheaded by The Merchant Club and Align Ventures, and it saw active participation from AF Ventures, Era Ventures, and Range Group.
“After leading the series A, The Merchant Club is pleased to announce a subsequent strategic investment in Jinx as the lead investor of this Series B,” said Laurent Ghouzi, founding partner at The Merchant Club. “We are thrilled to continue to support an outstanding team and brand in the continuously growing pet food sector. This further capital infusion will continue to fuel Jinx’s exceptional growth as a leading brand.”
Jinx’s product lineup is currently accessible in over 5,000 retail outlets across the United States, including prominent names such as Walmart, Target, Petsmart, Albertsons, Safeway, Shoprite, and Giant. With this recent infusion of funding, the company is poised to embark on an ambitious expansion strategy, targeting growth in mass retail, grocery, and e-commerce sales channels. Additionally, Jinx is committed to intensifying its efforts in product innovation.