In an announcement made on Tuesday via a press release, Yuvraj Singh, the renowned cricketer, revealed his investment in the food and beverage startup Greto. While the specific amount remains undisclosed, Yuvraj Singh not only becomes a stakeholder in the company but also pledges to actively assist the brand in its promotional endeavors.

Greto offers a range of products spanning various categories, encompassing probiotic beverages, all-natural ice cream, fruit yogurt, and snacks.

“Investing in Greto is not just about endorsing a brand; it is about supporting a vision. My decision to join Greto as a promoter and investor is rooted in a shared commitment to excellence and a passion for innovation, as I believe in the power of unforgettable experiences. I look forward to being a part of Greto’s exciting future and to witnessing the positive impact it will have on the world of food and beverages,” commented Singh.

Mahu Tasty Foods, the parent company of Greto, has laid out ambitious plans to establish a franchise network for the brand. The company’s goal is to inaugurate 100 Greto franchises within the upcoming 6-12 months, commencing in Delhi-NCR and subsequently extending the network to encompass Punjab, Himachal Pradesh, Rajasthan, and several other states nationwide.

“We are fully responsible for both the manufacturing and meticulous packaging of our products. So, our franchise partners can be sure of the quality and consistency of the products. Setting up a Greto franchise store will require an investment of approximately 25-30 Lacs. This encompasses various factors, including location, store size, interior setup, equipment as well as initial inventory and operational costs”, said commented Abhishek Rao, Co-Founder, Mahu Tasty Foods on franchise expansion.

Sanchit Tyagi, one of the Co-Founders of Mahu Tasty Foods, also mentioned that the company is actively pursuing additional funding to facilitate the continued growth and expansion of the Greto brand.