South Korea’s CJ CheilJedang Corp. has made a significant announcement, revealing that its “Bibigo Seaweed (Gim) Snack” has successfully penetrated the UK food market. This exciting development comes as a result of partnerships with Asda and Ocado, two of the leading supermarket chains in the United Kingdom.
This strategic move enables consumers throughout the UK to access the seaweed-based snack through both online and brick-and-mortar retail outlets.
As of July this year, the company has reported an impressive 61% surge in sales of Bibigo Gim snacks compared to the corresponding period in the previous year, indicating a significant increase in the product’s popularity.
The Gim snack was first introduced to the UK market in October 2022 in a stick-shaped format. To align with European sustainability trends, the plastic inner packaging has been substituted with paper.
Additionally, the snack received a one-star accolade at last month’s renowned “Great Taste Awards,” further solidifying its reputation in the market for exceptional quality and taste.
“Entering mainstream UK retail and winning at the Great Taste Awards serve as starting points for expanding the Gim business across Europe,” a CJ CheilJedang source said. “We will continue to introduce products that meet the cultural and consumer needs of each country, thereby establishing Gim as a leading representative of K-Food in the global market.”
The Gim snack holds a strategic significance for CJ CheilJedang, as the company endeavors to seize a prominent position in the global healthy snack market by offering a diverse range of Korean Gim products tailored to cater to various consumer preferences.