With an unwavering commitment to fostering shared chocolate experiences, Choko La, conceived by Vasudha Munjal Dinodia, continues to adeptly epitomize a realm of happiness, togetherness, and affection. Extending its array of delightful chocolate indulgences, the brand takes a step further in the premium FMCG market by introducing the Choko La Chocolate Drink, now conveniently accessible in a can.
Expanding on the brand’s philosophy of proliferating joy, with a vision to shape the world into “A community of chocolate lovers,” Choko La’s chocolate drink is resolutely committed to motivating its customers to partake in a collective journey of savoring chocolate and crafting cherished moments as one.
As a trailblazer in bringing pure couverture chocolates to the Indian market, the brand’s rich beverage encapsulates a luxuriously smooth texture, ensuring a gentle impact on digestion. Purposefully eschewing any grainy or overly creamy sensations, it provides consumers with a preservative-free chocolate drink in its most exquisite state. With a protein content equivalent to 7.2 grams, the beverage establishes itself as a more nourishing option within the realm of chocolate drinks. Setting itself apart from competitors, this chocolate drink accommodates enjoyment in both hot and cold forms. Additionally, its ambient storage capability grants the flexibility to stock larger quantities for both consumers and retailers.
Commenting on the launch of her latest product, Vasudha Munjal Dinodia, Founder of Choko La said, “When developing this product, my primary goal was to of er my customers a heavenly chocolate beverage that not only delights their taste buds but also instils confidence in parents when serving it to their children. I aimed to create a market product that prioritises mindful nutrition, and one that I would serve my own family.”
Unveiling an innovative liquid chocolate delight, Choko La presents its inaugural venture into the realm of beverage indulgence. The velvety dark chocolate drink will make its debut in its original classic flavor, followed by an expansion to encompass a diverse range of five to six variants. With widespread availability across India, the beverage will grace modern grocery outlets, collaborate with e-commerce platforms, be showcased in Choko La’s proprietary stores, and be accessible through the brand’s official website. The initial offering price for this exquisite experience starts at INR 175/-.
Vibhu Mahajan, COO, Choko La, said, “While we already have a strong presence in the US and UK, we aim to be available in South East Asia, GCC and Western European markets soon. Our expanding product portfolio, especially with the chocolate beverage that finds itself in the premium FMCG space will help accelerate our growth.”
The Choko La Chocolate Drink is available in both individual and gift packaging, presenting a wonderful option for gifting on occasions like Rakhi, Bhai Dooj, Eid, Diwali, and Christmas. Whether you’re in a hurry on your way to work and require a revitalizing lift, or you desire to unwind during a cozy movie night, this delightful beverage serves as the ultimate companion. Its convenient portability ensures effortless consumption on the move, while its soothing warmth adds a touch of luxury to moments of leisure and indulgence.