Burger Singh, India’s homegrown QSR burger chain, has announced its plans to establish a warehouse in Mehsana, Gujarat. The new facility will help Burger Singh to better serve its customers in the state and surrounding regions by bolstering its supply chain and making operations more cost-efficient.
This move is part of Burger Singh’s ambitious expansion plan in Western India, intending to open 48 outlets in the state of Gujarat alone.
The quick-service restaurant (QSR) chain has already established seven functional outlets in Gujarat and an additional five are under construction.
Since its inception, Burger Singh has seen substantial growth, quickly expanding from 50 outlets in December 2021 to over 100 outlets in 54 cities, 83 of which are now operational and 20 more in the process of being constructed.
The success of the restaurant can be attributed to its unit-level profitability and unique Indian flavors, making it a prominent player in a highly competitive market.
In tier 1 cities, Burger Singh competes with international giants not only in terms of volume but also in the number of outlets, with Delhi, Lucknow, and Chandigarh being key examples.
Rahul Seth, Co-founder of Burger Singh, said, “These are cities where other international brands won’t go, making them the perfect market for Burger Singh to establish its presence and make a big impact. We see immense potential in tier-2 and 3 cities in the country, and to reach these underserved areas, our team constantly searches for sites with untapped potential and matches the right entrepreneur with these locations, ensuring a successful business venture.”