As the joyous spirit of Raksha Bandhan spreads its warmth across the country, Bikano, a well-known brand in the snack and packaged food industry, introduces a deeply touching campaign with the intention of nurturing feelings of affection, connection, and empathy. Building upon the beloved “#PyarKaMeethaBandhan campaign,” this distinctive endeavor not only commemorates the festival but also promotes understanding about adoption and the profound influence of sibling bonds.
Building on the success of last year’s remarkable #PyarKaMeethaBandhan campaign, Bikano initiates a journey filled with inspiration, aiming to deeply resonate with people and forge genuine bonds. This year’s initiative explores the profound sentiment of sibling affection while also promoting adoption as a wonderful means of extending families. The touching television advertisement portrays a poignant moment in which a young boy expresses his longing for a sister to tie him a rakhi (a traditional bracelet). His desire comes to fruition when his parents pleasantly surprise him with a newly adopted sister, underscoring the idea that love transcends all limits.
Manish Aggarwal, Director of Bikano, Bikanervala Foods Pvt Ltd, said, “This Raksha Bandhan, we’re thrilled to unveil a campaign that not only honors the timeless bond between siblings but also underscores the importance of adoption in nurturing new relationships. Our society has more than 2 crore orphans, and the adoption rate is decreasing. Through our campaign, we aim to raise awareness about adoption and inspire people to consider embracing a new member into their families. By sharing your support for adoption, you can be a part of this noble cause.”
Kush Aggarwal, Head of Marketing at Bikano, said, “Festivals are moments of unity, joy, and heartfelt connections. Through our #PyarKaMeethaBandhan campaign, our goal is to etch an unforgettable Raksha Bandhan in the hearts of all. Whether it’s via our vibrant social media presence, resonating across the radio-waves, or collaboratively crafting emotional connections with select societies and NGOs, Bikano aspires to weave a rich tapestry of emotions. This campaign stands as a testament to the enduring power of sibling bonds and the warmth of adoption.”
As a part of this unique campaign, Bikano invites individuals to participate by giving a miss call on 971-8461-212 and expressing their support for adoption. We will be donation an equivalent amount to an orphanage. By joining hands with Bikano, each person becomes an advocate for creating a stronger, more compassionate society.
Raksha Bandhan marks not only the celebration of sibling love but also the initiation of new relationships. As Bikano takes the lead in this heartening endeavor, they invite everyone to embrace the essence of love and compassion this festival represents.