Bengaluru-based Biggies Burgers, which also manages Bigguy’s Wingery, is currently on an expansion spree and has set its sights on opening 50 brand-new stores for their franchise by the end of December.
“As a home-grown QSR brand for chicken wings, we recognized a gap in the market for a high-quality chicken wings brand in India. While international giants like KFC and Nando’s were prominent, we saw an opportunity to bring a unique and localized twist to this beloved food item as an Indian homegrown brand,” shared Biraja Prasad Rout, Founder at Bigguy’s Wingery.
The group is in the initial phases of its expansion endeavor, with a primary focus on the southern markets, encompassing cities such as Bangalore, Hyderabad, Chennai, and Coimbatore.
“We have ambitious plans to launch 50 stores this year in these cities, aiming to acquire a significant market share in the chicken wings segment. Our franchise model will play a crucial role in empowering local entrepreneurs and ensuring the brand’s growth in these markets,” he added.
Conversely, when it comes to Biggies Burger, their emphasis is on extending their reach to tier two and tier three cities.
“Our vision is to position Biggies Burger as a prominent home-grown burger chain in India with a revenue target of 500 crore and a market share of 15 to 20 percent of the burger market within the next three to four years,” added Rout.