Amul has been designated as the official sponsor for the Indian Contingent participating in the 19th Asian Games scheduled to take place in Hangzhou, China, from September 23 to October 8, 2023.
Announcing Amul’s association, Jayen Mehta, In-charge Managing Director, Amul, said “Amul is delighted to announce its association with the Asian Games 2022 and the Indian Olympic Association. Milk is the world’s original energy drink, and every sportsperson nourishes their health with milk in any of its various forms such as ghee, butter, cheese or paneer among many others. Amul has partnered with Indian sportspersons through the Indian Olympic Association since the London 2012 Olympics for all Indian contingent to Olympics, Commonwealth Games and Asian Games and we are pleased to further strengthen our decade long relationship.”
In line with this partnership, Amul will incorporate the integrated logo into its communications to commemorate the achievements of the athletes.
The XIX Asian Games 2022, officially known as the 19th Asian Games Hangzhou 2022, is set to feature 482 events covering 40 sports. This continental multi-sport extravaganza, also known as Asiad, occurs every four years and gathers athletes from across Asia. Originally planned for the previous year, the event had to be postponed due to the COVID-19 pandemic.
The Indian contingent at the Asian Games will be composed of 634 athletes participating in 38 diverse sports, with the largest group of 65 athletes competing in athletics. In the previous edition held in Jakarta in 2018, India had sent a contingent of 570 athletes to compete across 36 sports, resulting in an impressive tally of 70 medals.