After successful launches in India’s South and West regions, Bollywood actor Akshay Kumar officially opened the inaugural Force IX store in Noida. Nestled within the Mall of India by DLF in Noida, this expansive store spans over 800 square feet and takes design cues from the diverse training facilities used by the nation’s armed forces. With meticulous attention to detail, the space seamlessly combines style and functionality, creating a distinct and charismatic ambiance. This marks the brand’s debut in the National Capital Region, and the new Force IX store in Noida is dedicated to providing an elevated athleisure shopping experience for discerning fashion enthusiasts across the city.
Staying true to the tough and robust aesthetics reminiscent of military training camps, the store’s design intentionally maintains a raw and industrial look, incorporating rustic elements infused with a touch of sophistication to harmonize with the mall’s overall ambiance and brand identity. To emphasize the brand’s core messages of durability and adaptability, the store’s flooring boasts a textured rubber surface. Furthermore, the fixtures employed throughout the store are versatile and easily adjustable, allowing for seamless customization of displays to suit evolving design and style needs.
To enhance the shopping experience and make it more engaging and interactive, the inaugural Force IX store in the NCR boasts a large LED screen spanning its front area. This screen offers a crisp and efficient merchandising system, contributing to a dynamic and modern shopping environment.
Adorned with striking design elements in ‘Force IX Blue,’ the brand’s signature color, reminiscent of the Ashoka Chakra on the Indian national flag, the store embodies the essence of India’s spirituality. This hue symbolizes truth, virtuousness, dharma, and the relentless pursuit of progress. The new store is a visual masterpiece, making a bold statement in the realm of retail experiences. It reinforces the brand’s philosophy that fashion is inclusive and, at Force IX, is crafted with heartfelt emotion to resonate with people from various backgrounds and walks of life.
Speaking about the launch of the brand’s first Noida store, Akshay Kumar, the visionary behind and Co-Founder of Force IX, says, “The whole idea behind Force IX was to create a brand that caters to style and comfort. When we started working on this brand, little did we know that this would become such a significant part of us and after months of tireless work, I am super proud to be launching Force IX’s very first store in the NCR, which I believe is not merely a shopping experience, but rather a lifestyle experience. I hope that Force IX’s store in Noida allows our patrons a small glimpse into my lifestyle through the products and retail experience that it offers.”
Adding to this, whilst speaking about the launch of the NCR store, Maniish Mandhana, Co-Founder of Force IX’s parent company, 9 AM Ventures Private Limited, says, “Force IX has been built with a lot of thought, immense research, and unparalleled emotion. I hope that the brand’s store in Noida becomes ‘the’ destination for patrons to come in and shop for redefined athleisure wear that has been created with meticulous attention to detail and curated with a purpose. We are also very proud to inform you that part of the proceeds from each and every sale at Force IX will go towards ‘Bharat Ke Veer’, an organization that supports the families of India’s martyrs. When one shops at Force IX, they are not just buying and wearing a garment but rather, they are wearing the nation’s pride!”
The Force IX store in the NCR will provide customers with a comprehensive selection of the brand’s products, encompassing t-shirts, shirts, sweatshirts, hoodies, jackets, polo t-shirts, denim, chinos, joggers, shorts, and nightwear. Additionally, the store will gradually introduce a range of accessories, including caps, belts, travel essentials, shoes, and watches.
The designs showcased in Force IX’s collections, available at the new store, are inspired by the aesthetics of the armed forces, skillfully adapted to resonate with the modern sensibilities of the Gen-Z generation. The brand’s foundation lies in crafting styles that are not only distinct but also effortlessly adaptable and versatile.