Absolut Vodka has broadened its Absolut Nights shot collection by introducing its second offering, known as Nordic Spice.
Drawing inspiration from Nordic spices, the fresh spirit offers an invigorating vodka experience that seamlessly blends the warmth of green cardamom, the zest of ginger, and the crispness of apple. The result is a velvety libation with nuanced fruity notes and a tantalizing hint of spiciness.
Absolut suggests enjoying this 35% ABV beverage chilled and undiluted, accompanied by either a side of ginger ale or a refreshing apple juice.
The fresh flavor is presented in a unique 700ml glass bottle in vibrant electric green, thoughtfully designed to encapsulate the essence of the nighttime urban streets in the Nordics.
The brand emphasizes that this new range represents a bold continuation of its enduring dedication to offering fresh and innovative ways to savor the iconic flavors of Absolut.
Nancy Baghdadi, director for product portfolio and innovation at The Absolut Group, said, “The night out has always been Absolut Vodka’s heartland, but today’s generation of partygoers have an appetite for bolder flavours and innovative drinks. Absolut Nights Nordic Spice, like our first drink in the new shot range, Absolut Nights Smoky Piña, was another opportunity for us to tap into local culture through urban mixes with global appeal.”
She continued, “Influenced by spices used in the Nordics, this fresh, spicy and smooth shot will excite existing Absolut fans and open a door to attract a new generation of consumers. We are continually looking to push the boundaries with daring and unique flavours in response to the tastes our consumers want. We’re confident this well-balanced juicy shot with a spicy kick will do just the trick.”
Absolut Nights Nordic Spice will launch in China this month, with globally rollout from January 2024.