Flipkart‘s festive sale, which began on 27th September with early access for members on 26th September, has gained momentum with increasing interest in tech-driven innovations such as interactive video commerce and͏͏ live͏͏ commerce͏͏ streams,͏͏ the͏͏ company͏͏ stated.
Surge͏͏ in͏͏ Live͏͏ Commerce͏͏ Purchases:
The͏͏ e-commerce͏͏ giant͏͏ reported͏͏ a͏͏ 25-fold͏͏ surge͏͏ in͏͏ purchases͏͏ during͏͏ live͏͏ commerce͏͏ streams͏͏ compared͏͏ to͏͏ the͏͏ pre-sale͏͏ period.͏͏ Notably,͏͏ 85͏͏ per͏͏ cent͏͏ of͏͏ video͏͏ commerce͏͏ consumers͏͏ are͏͏ youth,͏͏ with͏͏ 65͏͏ per͏͏ cent͏͏ from͏͏ tier͏͏ 2͏͏ cities.͏͏ Flipkart͏͏ also͏͏ highlighted͏͏ a͏͏ tenfold͏͏ increase͏͏ in͏͏ engagement͏͏ with͏͏ its͏͏ FlipInTrends͏͏ feature,͏͏ demonstrating͏͏ significant͏͏ interest͏͏ in͏͏ curated͏͏ and͏͏ trending͏͏ fashion͏͏ products.
Harsh͏͏ Chaudhary,͏͏ Vice͏͏ President͏͏ of͏͏ Growth͏͏ at͏͏ Flipkart,͏͏ stated,͏͏ “Early͏͏ trends͏͏ suggest͏͏ rising͏͏ demand͏͏ in͏͏ categories͏͏ that͏͏ facilitate͏͏ lifestyle͏͏ upgrades,͏͏ with͏͏ tier͏͏ 2+͏͏ cities͏͏ showing͏͏ growth͏͏ leading͏͏ up͏͏ to͏͏ this͏͏ year’s͏͏ festive͏͏ season.”
Continue͏͏ Exploring:͏͏ Flipkart invests͏͏ in͏͏ personalisation͏͏ and͏͏ GenAI͏͏ to͏͏ drive͏͏ growth͏͏ during͏͏ Big͏͏ Billion͏͏ Days
Strong͏͏ User͏͏ Traffic͏͏ in͏͏ Early͏͏ Days:
In͏͏ the͏͏ first͏͏ two͏͏ days͏͏ of͏͏ The͏͏ Big͏͏ Billion͏͏ Days͏͏ (TBBD),͏͏ Flipkart͏͏ recorded͏͏ over͏͏ 33͏͏ crore͏͏ user͏͏ visits,͏͏ indicating͏͏ multiple͏͏ repeat͏͏ visits͏͏ from͏͏ consumers.͏͏ Additionally,͏͏ more͏͏ than͏͏ 75͏͏ per͏͏ cent͏͏ of͏͏ transacting͏͏ sellers͏͏ on͏͏ the͏͏ platform͏͏ experienced͏͏ substantial͏͏ growth͏͏ in͏͏ orders͏͏ compared͏͏ to͏͏ the͏͏ pre-festive͏͏ period,͏͏ the͏͏ company͏͏ shared.
The͏͏ e-commerce͏͏ platform’s͏͏ early͏͏ observations͏͏ indicate͏͏ a͏͏ strong͏͏ festive͏͏ season͏͏ ahead,͏͏ with͏͏ increasing͏͏ demand͏͏ in͏͏ categories͏͏ such͏͏ as͏͏ mobiles,͏͏ food͏͏ &͏͏ nutrition,͏͏ and͏͏ grooming.
Flipkart͏͏ further͏͏ reported͏͏ that͏͏ Flipkart͏͏ Wholesale͏͏ experienced͏͏ 2x͏͏ growth͏͏ during͏͏ early͏͏ access,͏͏ driven͏͏ by͏͏ a͏͏ 3x͏͏ increase͏͏ across͏͏ FMCG͏͏ categories.͏͏ Meanwhile,͏͏ its͏͏ hyper-value͏͏ platform͏͏ Shopsy͏͏ saw͏͏ a͏͏ 70͏͏ per͏͏ cent͏͏ rise͏͏ in͏͏ customer͏͏ visits͏͏ and͏͏ a͏͏ 2.8x͏͏ surge͏͏ in͏͏ transactions͏͏ compared͏͏ to͏͏ the͏͏ pre-festive͏͏ period.