In an effort to enhance user experience, Swiggy, the online food delivery platform, has taken a significant step forward. It has decided to leverage generative AI techniques to create and implement products and services that will revolutionize the way customers place orders. The aim is to provide more intuitive and effortless ordering experiences for its users. This announcement comes as a promising development for all food enthusiasts who rely on Swiggy for their favorite meals.
The company’s objective is to assist users in finding food and groceries through an AI-powered neural search system, enabling them to engage in natural conversations while receiving personalized recommendations.
Madhusudhan Rao, CTO of Swiggy, said in a blogpost, “Swiggy’s neural search enables users to search using conversational and open-ended queries and receive recommendations tailored to their specific needs. This makes it easier for consumers to find what they’re looking for without having to use or remember specific keywords.”
Furthermore, the company has announced that they have developed a neural search feature utilizing a Large Language Model (LLM), which has been specially adapted to comprehend the specific terminology associated with dishes, recipes, restaurants, and Swiggy’s unique search data.
By September, the neural search feature will undergo a pilot phase, and based on the insights and outcomes gathered during this period, Swiggy aims to implement it across all search traffic within their app.
Furthermore, the neural search capability is set to expand its support to include voice-based queries and queries in select Indian languages. This enhancement will make it even more accessible to users with diverse language preferences, catering to a broader range of customers.
Moreover, the company emphasized that they are actively integrating the neural search feature into Swiggy Instamart. This integration will enable customers to explore groceries and household items using conversational interactions, making the shopping experience more intuitive and efficient.
Swiggy Dineout is another domain where the company is leveraging generative AI techniques to revolutionize how consumers explore dining options.
“Our unique Dineout conversational bot acts as your virtual concierge, guiding you to restaurants that meet your preferences, be it ambience, kid-friendliness, valet parking, ratings, cost, to name a few,” Swiggy said.
Additionally, the online food delivery platform is actively developing generative AI-driven solutions to enhance the support provided to restaurant and delivery partners.
The company is currently conducting pilot tests of in-house tuned LLMs (Large Language Models) to empower restaurant partners with self-service capabilities for various processes and inquiries concerning onboarding, ratings, payouts, and more. This initiative aims to expedite issue resolution and streamline operations for improved efficiency.
A conversational assistant, powered by this LLM, will be accessible through both the restaurant-owner app and WhatsApp.