On Thursday, SPC Samlip Corp, a subsidiary of South Korea’s food and bakery giant SPC Group, announced that it had signed a business agreement with H Mart, the largest Asian food distributor in the US.
H Mart, renowned for its distribution of Asian food and groceries in North America, manages a network of over 120 stores across the US, Canada, and the UK. In the previous year, the company achieved a revenue of 4.3 trillion won ($3.2 billion).
Given the increasing global fascination with Korean cuisine, the company aims to broaden its presence in the US market through collaboration with H Mart, focusing on the promotion of Korean baked goods.
SPC Samlip intends to collaborate with H Mart to jointly develop and distribute a variety of bakery items through H Mart’s channels. Additionally, there are plans to diversify the product range to include other food items in the future.
“Through a partnership with a global large-scale distribution channel, we will actively expand into the U.S. bakery market and advance our global business,” an SPC Samlip said. “With Korea’s premier bakery technology, we aim to lead trends and vigorously pursue the overseas market.”