Pret A Manger, a UK-based cafe chain, has joined forces with Millat Group to enter the South African market.
Pret A Manger and the Millat Group have finalized a development agreement, granting Millat Group exclusive rights to operate Pret stores across the entire nation.
The deal comes after their successful introduction of the Circle K convenience store brand into the country.
The accord is in line with Millat’s overarching strategy to expand into the foodservice industry, offering customers a range of fresh, organic, and sustainable choices in accordance with their long-term vision.
Pret A Manger currently operates 650 shops across 18 countries and plans significant expansion in South Africa in the ten years to 2033.
Pret A Manger CEO Pano Christou said, “Bringing Pret’s freshly made food and organic coffee to the African continent for the first time marks a major milestone in our international expansion. Partnering with the Millat Group to launch Pret in South Africa is hugely exciting, with our Johannesburg shop set to be the first of many in the South African market.
“The partnership aligns with Millat’s vision of fostering entrepreneurship within South Africa, driving economic growth and providing a service that will enhance the daily lives of South Africans. We look forward to welcoming customers right across the country in the coming months and years.”
Pret A Manger aims to duplicate its international success, as witnessed in markets like the UK, India, and France, and solidify its position in the food-to-go sector.
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The first Pret A Manger store is set to launch in Johannesburg, with a focus on the urban population.
Following that, the brand intends to set up additional stores in prominent locations throughout major South African cities like Cape Town, Durban, and Pretoria.
Millat Group CEO Hamza Farooqui said, “Pret A Manger has the best in class offering of organic grab and go and a food service offering that stands out. This partnership is in line with Millat’s strategy of bringing global brands into South Africa.”
“We also believe that this is an important step in elevating the consumer experience in South Africa and appreciate the confidence shown by Pret to partner with Millat.”
Farooqui continued, “Pret’s decision to venture into South Africa is a reflection of the country’s vibrant economic potential. I am thrilled to partner with such a powerful brand that not only offers high-quality products but also aligns with our core values of community and service.”
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