Popeyes, a US-based fried chicken restaurant chain operated by Jubilant FoodWorks Limited (JFL) in India, has opened two new restaurants in the Delhi-NCR region, as stated in a social media post by a company official.
“What a weekend to start with !! Popeyes new store launch in Delhi NCR today at Pacific Mall, Jasola and Mall of Faridabad,” said Kartik Shandilya, Lead Business Development at Popeyes – North India in a LinkedIn post.
The two recently opened restaurants are situated at Pacific Mall Jasola, NH-19, adjacent to Jasola Apollo Metro Station, Jasola, New Delhi, and the Mall of Faridabad, NIT Bus Stand, K L Mehta Road, 01, New Industrial Township, Faridabad.
The Jasola Mall establishment will mark the second Popeyes store in New Delhi. Additionally, with the Mall of Faridabad outlet, it will become the second Popeyes store in Haryana state, following the brand’s existing store in Gurugram.
Since its debut in India last year, JFL has launched 35 Popeyes stores nationwide. Its most recent addition was the inauguration of its inaugural restaurant in Delhi at Omaxe Chowk, Chandni Chowk.
Continue Exploring: Popeyes makes grand debut in Delhi’s Chandni Chowk, delighting chicken aficionados
In December last year, it was reported that Popeyes plans to add about two dozen stores in India in the next three months or so to take the total number of restaurants in the country to about 50 by the end of the current fiscal year.
Last week, Sameer Khetarpal, CEO and MD of JFL, expressed expectations that Popeyes, its fried chicken brand, would surpass INR 1,000 crore in sales within the next 3-4 years during an interaction with the media.
JFL, also acting as the master franchisor of Domino’s, is in the process of expanding its footprint and anticipates having approximately 3,000 outlets in the medium term.
The company is going to “rapidly expand across” its QSR brands, with a key focus on Domino’s as India is a “very rapidly expanding market” with more discretionary income, and urbanisation led by its growing economy.
JFL plans to expand Popeyes’ presence to the NCR region and other prominent cities in North India. Launched by JFL in January 2022, the brand currently operates in 10 cities across South India, with Delhi being its eleventh city.
For the current fiscal year, the company has allocated approximately INR 750 crore for expansion and the opening of new stores.
Continue Exploring: Jubilant Foods expects Popeyes to hit INR 1,000 Crore sales mark in 3-4 years, plans rapid expansion