Osh, a leading D2C brand known for its environmentally conscious products, has expanded its online presence to include Mumbai, Delhi and Hyderabad in addition to its base in Bangalore. Recognized for its commitment to provide safe and effective home care solutions it now offers same day delivery services to meet the demand for its 99% natural and plant-based products across several cities.
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Market Growth and Potential:
This move marks a major achievement for the brand as it anticipates substantial 5X growth in sales within the coming six months. Mumbai, in particular, has shown promising capability as a market, with post-expansion data revealing that 20% of orders are actually originating from this city.
The market research data shows a positive outlook for home care products in India, where the household cleaners segment is currently valued at INR 48,000 crore and is expected to grow at a compound annual growth rate (CAGR) of 19 .6% over the next five years. As part of The Organic World product line, Osh is well positioned to capitalize on this growth. Headquartered in Bengaluru, The Organic World is India’s leading organic and organic food retailer recognized as key Responsible Retailer in the nation.
Gaurav Manchanda, Founder and Managing Director of The Organic World, stated, “We are delighted to introduce Osh Homecare Solutions to new cities, meeting the rising demand for natural, plant-based products. Our e-commerce expansion underscores our commitment to delivering accessible, sustainable solutions to households across India. This online initiative is a key part of Osh Homecare Solutions’ growth strategy, aiming to increase its online presence by 15% through expanded operations in metropolitan cities, positioning us for significant growth.”
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In an effort to expand its product range, Osh has launched the new Osh 2-in-1 Bathroom Cleaner, designed to clean tile, granite and metal surfaces. This new addition complements Osh’s current offering of laundry detergent, laundry detergent, floor cleaner, toilet cleaner, dishwasher liquid, and multipurpose kitchen cleaner.
Osh Homecare Solutions is distinguished by its carefully crafted products made from 99% natural and botanical ingredients, certified non-toxic Embracing vegan and cruelty-free standards, the range features IFRA-compliant fragrances that are not hypoallergenic. Osh is committed to a plastic-negative approach, recycling twice the amount of plastic used. Its products are widely accessible through The Organic World’s omnichannel retail network, which spans 17 physical stores, more than 50 multi-brand retailers, and leading online platforms such as Amazon, BigBasket and Flipkart