Mars has announced a significant investment of over $70 million into its facility in Hackettstown, New Jersey, USA, aimed at boosting innovation and manufacturing capabilities.
The company plans to set up an R&D innovation studio, complete with a new test kitchen and packaging lab. Additionally, the investment will target enhancements in manufacturing efficiencies and food safety at the Hackettstown facility.
The R&D innovation studio will feature a new prototyping kitchen, packaging lab, and collaborative workspace, with the goal of accelerating innovation and development to align with changing consumer preferences.
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The studio’s functionalities will bolster the production of Mars Wrigley products made in the US, including iconic brands like M&M’s, Snickers, Twix, Milky Way, Skittles, Starburst, Extra, and Altoids, while also driving fresh product innovations. Furthermore, the revamped packaging studio will prioritize the development and testing of sustainable packaging materials, aligning with Mars’ dedication to a circular economy.
Anton Vincent, the president of Mars Wrigley North America and Global Ice Cream, emphasized, “For over a century, Mars has prioritized quality and innovation. Our ongoing investment in the Hackettstown site reaffirms our dedication to innovation in New Jersey and to enhancing the skills of our associates with state-of-the-art facilities. Our aim is to continually bring more moments of everyday happiness to our consumers.”
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