On Friday, magicpin, the hyperlocal e-commerce startup, announced its partnership with NCCF and launched the sale of tomatoes at INR 70 per kilogram. These tomatoes are available through specific online platforms that are registered on the government-backed ONDC.
According to a statement by magicpin, consumers in Delhi-NCR and a few other select cities can now order tomatoes through various platforms, including the magicpin app, Paytm, PhonePe’s Pincode, and Mystore.
“We have witnessed an overwhelming response, delivering 1,000 orders across over 90 pincodes in Delhi-NCR in just 2 days. NCCF and ONDC’s initiative aims to stand with the consumers during challenging times,” magicpin CEO and Co-Founder Anshoo Sharma said.
In order to meet the demands of a wider consumer audience, magicpin is providing a maximum purchase limit of 2 kilograms of tomatoes per user per week, priced at INR 140. The company will ensure doorstep delivery of these tomatoes to the consumers.
“On behalf of the central government, cooperatives NCCF and NAFED are already selling tomatoes at INR 70 per kg to retail consumers through mobile vans in Delhi-NCR and a few select cities,” the statement said.