Luckin Coffee, the prominent Chinese coffee company, has entered into a multi-year collaboration with the Australian Open, establishing itself as the official coffee partner for China and South East Asia.
As the Official Coffee Partner of the Australian Open, Luckin Coffee will be joining numerous tennis enthusiasts over the next two years to witness the exciting moments of the matches.
Luckin Coffee’s Co-Branded Products and Giveaways:
Additionally, the brand intends to launch co-branded peripherals, including coffee cups and paper bags, inspired by the Australian Open theme in Singapore and China. Furthermore, there are plans for giveaways during the Australian Open 2024.
Luckin will also feature virtual signage at the Australian Open in both China and South East Asia.
“As one of the largest coffee chain brands in China, the partnership between Luckin Coffee and the Australian Open will bring great synergy as both are leading brands representing healthy, high-quality lifestyles and will help to promote our coffee to the world,” Yang Fei, co-founder and Chief Growth Officer of Luckin Coffee.
With a presence in over 300 cities across China, Luckin Coffee boasts a network of 13,000 outlets. Having expanded to Singapore in 2023, the brand currently manages 30 outlets in the market.
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