Renowned Indian actress and entrepreneur Katrina Kaif has expanded her beauty brand, Kay Beauty, into the United Arab Emirates, marking its debut on the international stage. The eagerly awaited launch took place at Nysaa, the latest beauty destination in the UAE, where the exclusive range of Kay Beauty products is now accessible.
Established in partnership with Nykaa, India’s leading beauty retailer, Kay Beauty proudly stands as India’s first celebrity-backed makeup brand. Celebrated for its innovative spirit and top-notch products, the brand quickly gained prominence in the Indian beauty landscape. Designed to blend elegance with skincare benefits, Kay Beauty offers a diverse range of products, including lipsticks, eyeshadows, foundations, and nail colors, tailored to meet the preferences of beauty enthusiasts.
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Kay Beauty’s essence lies in the mantra #ItsKayToBeYou, embodying self-acceptance and empowerment, as advocated by Kaif. The brand’s statement emphasizes, “With the foundational belief #ItsKayToBeYou, Katrina assures us a personalized experience with Kay Beauty.”
Since its inception, Kay Beauty has experienced exceptional growth, reaching a gross margin value of INR 1.5 billion in a span of just over four years. It has solidified a strong presence throughout India, operating extensively online and through more than 300 retail outlets.
Katrina Kaif, Co-Founder of Kay Beauty, expresses, “Bringing Kay Beauty to the UAE brings me immense joy. It has always been my vision to expand Kay Beauty globally, enabling customers from diverse backgrounds to experience our products firsthand. Our entry into the GCC market allows us to engage with a demographic that holds a strong passion for both beauty and Indian cinema. Launching Kay Beauty in the region through omnichannel retailing is a strategic move for us. The GCC region embraces various ethnicities, genders, and age groups, and Kay Beauty’s fundamental ethos revolves around catering to all skin tones while upholding the commitment of #makeupthatkares.”
Adwaita Nayar, Co-Founder of Nykaa and CEO of Nykaa Fashion, expressed excitement, stating, “I am thrilled to announce the launch of Kay Beauty in the GCC region, in partnership with omnichannel retailer Nysaa. Kay Beauty has made a remarkable impact in India with its innovative and inclusive product range, resonating strongly with consumers from diverse backgrounds. Given the GCC’s emergence as a focal point for beauty enthusiasts eager to explore new market offerings, we are eager to introduce Kay Beauty to the region.”
Kay Beauty debuts in the UAE featuring an expansive collection of over 60+ SKUs for lips and face, along with approximately 30+ SKUs for nails and eyes, offering a comprehensive selection to suit every beauty requirement and preference. With a steadfast dedication to inclusivity, exceptional performance, and cruelty-free formulations, the brand emerges as a premier option for makeup enthusiasts in the region.
This strategic move by Kay Beauty not only introduces its celebrated range to the UAE but also seeks to leave a notable impression in a region renowned for its diverse demographic and shared enthusiasm for both beauty and Indian cinema.
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